Wood-Look Flooring
Wood-look waterproof flooring is the modern answer for interiors that want the appearance and feel of real wood with the practical performance of vinyl. Every plank in this collection features a high-realism printed wood-grain decor layer protected by a 20-mil ceramic-enhanced urethane wear layer. The result is a floor that reads as wood at normal walking distance while delivering full waterproof performance, fast floating click-lock installation, and a wear layer that supports both residential and light commercial use.
Wood-look flooring is the right choice when wet rooms, active households, or fast renovation timelines matter more than the authenticity of real hardwood. Many homes use both — real engineered hardwood in dry living areas and wood-look waterproof vinyl in kitchens, baths, and basements.
Three Collections in This Category
- The Stillwater Collection – SPC. Rigid stone-polymer core, value tier. Hardest and most dent-resistant; ideal for kitchens, bathrooms, basements, light commercial, and active homes.
- The Stillwater Collection – WPC. Wood-plastic core, comfort tier. Softer, warmer, and quieter underfoot than SPC; ideal for bedrooms, living rooms, and upstairs installations.
- The Dune Collection. Premium 12mm waterproof, design tier. Curated coastal-Mediterranean palette for design-conscious interiors.
How Realistic Is the Wood Look?
Modern vinyl uses embossed-in-register texture that follows the printed grain, so the surface has tactile wood character, not just visual. Matte low-sheen finishes reduce glare and enhance the realism in natural light. At normal walking distance, most people can't tell the better wood-look patterns from real hardwood.
The 20-Mil Performance Standard
Every product uses a 20-mil ceramic-enhanced urethane wear layer — the strongest residential and light-commercial spec available. That supports a 10-year commercial warranty and approximately 25 years residential.
Where Wood-Look Vinyl Works
Appropriate for every room in a residential home: living rooms, bedrooms, kitchens, bathrooms, basements, mudrooms, laundry rooms, and stairs. Also rated for light commercial environments — boutique retail, salons, professional offices, hospitality lobbies, and front-of-house food service.
Installation and Repair
All three collections install as a floating click-lock floor over a 6mm polyfilm moisture barrier. A typical 1,000 square foot floor goes down in about a day. Individual planks can be swapped out in about an hour if damaged.